The logos and icons remain cohesive with the collection to maintain brand identity, while highlighting key components of gameplay. This is done with the block stacking in Stacky Square and the block sliding through obstacles in Slidey Square.

Following the client’s vision, these games incorporate a retro arcade aesthetic designed to spark nostalgia and appeal to players who love classic games.

Advertisements were displayed on TV screens in public areas, with QR codes scannable by people passing. Assets created with Figma and Adobe Illustrator. Animated using Adobe After Effects.

Above are some screen-shots of game assets as created in Figma. Some assets include their default and hover states for the web. These assets were created to be complete sets easily downloadable for the developer.

All screens have been created to fit delightfully within the grid system (pictured on the right) that doubles as the base of the games for consistency and visual appeal.